Recently more and more big brands like Samsung, BMW, Nespresso, H&M or Ralph Lauren, are using this tool for Marketing. Projecting images, animations or fashion shows on buildings in big cities and creating an event around is a new and unconventional way to create brand awareness, news worth and lots and lots of viral content.
Here I chose a few examples for you to enjoy.
They show how you can use this tool in a very good way. Ralph Lauren showed a fashion show via 3D projection not only in London, but also in New York and Tokyo. The fourth dimension is the new Perfume that is sprayed over the audience at some point of the show. RL also shows that you can use synergy effects with this tool, since they did not have to organise different shows all over the world, but only slightly smaller events and the projection. I'm not sure if this is also cost effective, though, since those projections seem to be expensive in producing and planning... why else would only big players in the market use the tool?
H&M (again... I know... but they are amazing) is announcing a shop opening in Amsterdam. A smaller event than RL, but indeed nice to watch.
Samsung is launching a new product using 3D Projection Mapping.
What do you think, will this kind of Marketing become a permanent feature?
The Official Ralph Lauren 4D Experience - London
3D projection mapping in the city centre of Amsterdam for H&M
Samsung 3D projection mapping
i actually would like to see a lot more than this as its really endearing and attractive. this began as a christmas tactic in america and here in the UK as well but its interesting to see where these high brands are taking this....love it and thanks for sharing!!!
ReplyDeleteI think it's pretty interesting. Guess they want to make it like Hollywood, big and loud. No one wants to be hind when it comes to marketing and advertising.
ReplyDeleteThe projection and technique used actually show that we are moving into the 3D ways of advertising. Hope to see more of this and maybe something else that goes beyond!