The article is a good example of how companies adapt their international marketing campaigns in different markets.
BMW’s marketing campaign dominated by the theme ‘JOY’ has been modified for the Chinese market and the word JOY was translated into the Chinese word YUE.
Within BMW’s advertising images the car manufacturer customized the brand image to its local Chinese market in implementing traditional cultural symbols and calligraphy.
Read more on:
BMW’s JOY campaign in Singapore – Asia’a 1st interactive 3D Building Projection
The video illustrates how technically sophisticated a marketing campaign can be realized.
Enjoy watching it!
The custom promotional strategies for the brands are needed. If you want to grow your sales then this goal can be achieved only if you are using the right set of methods. I am using text message marketing for car dealerships and getting awesome results.
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