H&M showed a brilliant and modern example of an integrated Marketing Campaign the last months. It started out with a misterious announcement about a new umcoming guest designer on their facebook fanpage. Over a few weeks a series of Videos has been posted on youtube.com, facebook and hm.com to make people guess about the label. The campaign went viral and fahionistas all over the world were busy discussing and making guesses.
The collaboration with the french high fashionlabel Lanvin is now official. The fashionshow was sceened live online and I am sure the fashion victims under you are already exited for the 27th of November when you finally can buy the collection.
The following video that was produced in Paris is worth watching. It is an extended advertising created around the idea of Lavin designer Alber Elbaz to create a dream.
Definitively a nice piece of marketing and an advertisement with a fresh approach that you can watch over and over again.
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