When I first saw this campaign I thought it was a nice creative idea but than I thought: Why is a (likely) expensive campaign for a womens' underwear label aiming at men? Okay Christmas is about to come and they sure want to get men to buy their girlfriends underwear but I really would like to know the ROI on this particular campaign.
'We wanted to bring some festive cheer and what better way than the Cup Size Choir,' said Sarah Hawkins, Marketing Director of La Senza. 'It's a sure start to the party season ahead!'
'The activity is aimed at men to help them with their Christmas shopping, but we hope that women will find it fun and engaging too.'
Either way, the spot got millions of clicks within a few days and there is a Website where people can play the "Cup Size Choir" and send it to their friends what can be engaging.
But in my opinion La Senza should be more careful with the message it is trying to bring across, since their core customers are women and many of us do not appreciate being reduced to this kind of things and presented as "toys".
Not to mention that this Campaign is da Doppelgänger from http://www.oooooouch.com by tanning cream brand Sundown. It shows that the idea can be presented less tacky and even funny. Also it is the original one. Shame on the Agency who did the La Senza Campaign!
Since many of you told me that they liked the blog entry about the 3D projections I want to share the new campiagn of Greentomatocars, which is an environmental friendly private car hire service. The just started an outdorr and online campaign. They will use a laser light technology for projecting the brand logo the front of building around London. The outdoor activities will ne shared via social media. To me that seems like a lower cost alternative to the 3D projection. Watch the video below to see how it works:
As many of you have probably noticed Facebook is changing recently e.g. with a new layout. They would not be Facebook if there was not another idea behind it for making business and I think I got an idea today when I came across this article about Heineken trying to build a profitable retail branch online on it's Facebook fanpage.
They will be selling Merchandise and plan to use the interactive approach of Facebook to let people decide what they want to buy. A good idea since it is constant market research and cheap as well, because they will clearly produce and sell on demand.
With this strategy comes also a revamp of the global website and their youtube channel, and of course everything will be connected. A standardization of global brand appearance is planned as well.
Do you think this will work out? There are some interesting theories about convergence and divergence in global communication from Marieke de Mooji. I can highly recommend to look out for her papers and read them (use infolinx, especially warc or google scholar).
This is certainly an interesting case study to look at and see how it is developing.
Also from the perspective of Facebook becoming more and more an all-rounder in terms of internet use and has extended its function as a social network.
Many of us find it hard to have creative ideas by command, but sometimes we need to. My advice for you is to seek for inspiration even in times you don't need it (for instance here on this blog ;) ). Visit London’s several museums and galleries (it's free!!!) the Saatchi Gallery in Sloane Square shows the most contemporary and unusual exhibits and the Victoria and Albert Museumgives you the most versatile design objects from different epochs and parts of the world.
And for those of you who are less active I can recommend the website"Inspire me now" that shows random design pieces and quite rare stuff on a daily basis.
Where else do you get inspiration from? Feel free to comment on this post and share your sources :)
Campaign to raise Awareness of Aids - Lady Gaga goes offline
The campaign is not only aiming to raise donations for "keep a child alive", but also wants to raise awareness of the fact that the disease leads to prejudices and social exclusion. To take a stand against this, many celebrities like Just Timberlake, Lady Gaga, Usher or Alicia Keyes shut down their entire social network accounts meaning twitter, facebook or myspace as long as it needs to raise $ 1 m for the foundation.
On December 1st they all said:
"I've sacrificed my digital life to help giving real life to millions of people being affected by HIV and Aids." In addition to this they all posed in a coffin for a photo shoot.
This party shocking campaign managed to rais already about $ 200,000 in two days and created a media buzz around the world
