The new Logo of american fashion retailer GAP lasted only as long as one week. Marketers all around the world discuss ever since about the reason for this silent an quick change and they have the feeling it might be for a reason other than people just not liking the new logo. Some even said it looked like from an IT Company or INsurance and has nothing to do with the brand and what it stands for.
Gap denies this and published a news release about this new logo being part of a big re-branding.
But on the other Hand GAP calls brand-lovers to action in creating their own design of a new GAP Logo on facebook:
"We've had the same logo for 20+ years, and this is just one of the things we're changing. We know this logo created a lot of buzz and we're thrilled to see passionate debates unfolding! So much so we're asking you to share your designs. We love our version, but we'd like to see other ideas."
So what do you think? Is this a PR Stunt? The try to get a new logo for free? Or just a pitfall in rebranding?
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