Last week, Scott Hodgins from Acuity (a business specializing in eye-tracking software for use in marketing and psychology) visited the MAMC Sales Promotions class to demonstrate how the eye tracking software works.
Here is an example of how it can be used to analyse how consumers typically look at a shelving area in a supermarket. This video also gives some interesting insight into what goes on in a consumer's mind as they are shopping in a grocery store, looking at how the store design, shelf layouts, and even package colours can sub-consciously influence our purchases.
