"I like Snogging better than ice cream"

Zero Fat!  Stay healthy by eating pure frozen yogurt!  Great for cooling the mind.

check their website for more detail: http://www.ifancyasnog.com/


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First Direct campaign

The MAMC Public Relations class was also lucky to have Camille Deeny from JWT attend a few weeks ago.

One extra thing Camille presented to us was JWT’s appraised campaign for First Direct.

The First Direct “Tell us what you’re thinking” campaign first designed a forum to get their customers chatting to see what people have to say about First Direct banking, and look at how they really feel about the brand.

I could say more, but just take a look at this video to see how the initial concept was turned into something truly innovative, which became unlike any other campaign in the banking industry. Who can other consumers trust better than other satisfied First Direct customers? An absolutely genius idea.

Hayley Millard

Marketing Symposium - April 4th, 2011

For the last symposium of the term, we were delighted to have two fantastic speakers take the time to come to the University of Westminster on April 4^th.

The first speaker was Camille Deeny, a Global Account Planner with JWT. She discussed case studies on popular brands that have achieved success with international marketing. She focused primarily on a case study of the brand Canesten, to illustrate how this brand was marketed differently to female audiences across different parts of the globe. The main take away point was to keep in mind if the market has matured or is still relatively immature, as well as if the advertisements for in an international campaign should use a standardization or adaptation strategy depending on regional differences.

Camille Deeny, JWT Advertising

The second speaker was Helen Keegan, a Mobile Marketing Consultant for beepmarketing. Given that 91 percent of adults in the UK use a mobile phone, and 65 million adults have an active phone subscription, this market is evidently an enormous one to tap into right now.

Helen Keegan, Mobile Marketing Consultant

Also - did you know that there are mobile applications that retail stores have developed that can essentially “speak” to you as you pass by their store? Consumers can either receive a text message or Bluetooth message from the retail brand that inform  them of sales or new products, for example, as they and their mobile phone pass through one of the retail locations receptions zones. Pretty cool!

When also taking into account the countless opportunities to integrate with other digital channels, mobile marketing seems to be an area with many expanding opportunities, and an area of marketing I know a lot of soon to be graduating students are interested in getting into.

Panel L-R: Anne Barker, Camille Deeny, Helen Keegan

At the end of the symposium, both speakers gave advice and answered questions on careers and planning for going forward into the real world out there after graduating from a Master’s program – which we were all quite grateful for! Both Camille and Helen emphasized the importance of letting your personality distinguish you in a pool of applicants going for the same position. If you are a right fit for the job, you will surely stand out as long as you are being yourself. They also reminded students that there really is no conventional path to getting where you want to go or any timeline on when you need to get there. Any big or little experience you gain along the way will provide further direction to where you may be heading on your career path.

Many thanks again to both speakers, Anne Barker for organising the event, and for all the students and guests who attended!

Hayley Millard


Photographs by: Griselda Zhou

Glass Roof Bookstore

Have you ever seen a bookstore with glass roof? If not, Daunt Bookstore has it, it's just right around the corner of University of Westminster on Marylebone High Street, so why not pop-in and have a look around.  Great sources for study, cooking receipt and a lot more..

The glass roof reminds me the Wallace Collection museum, there is a very nice tea room in the middle of the museum, great open space with glass roof, a lot of natural light coming through, perfect to spend time for a afternoon tea.


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Emotional Branding - A Differentiation Tool

On the evening of 24th March 2011, a Marketing Symposium was held at the University of Westminster on the topic of Branding. Students and staff were lucky to have Paul Simons of Paul Simons Consulting and Crispin Reed, Managing Director of Brandhouse as the keynote speakers. Also in attendance was Darrel Kofkin, Chief Executive from Global Marketing Network (GMN).


The evening began with an opening from Anne Barker, event organiser and Senior Lecturer at Westminster University. She emphasised the importance of branding in the field of marketing. Her words were echoed by Mr. Kofkin of GMN, who mentioned that in this day and age, brand positioning is integral for success for any type of business. 

Panel - (L-R) Anne Barker, Crispin Reed, Paul Simons

First speaker of the evening, Paul Simons presented on brand differentiation. He gave three examples of industry best case practices that applied emotional branding techniques to position themselves in a competitive market. Nike faced a challenge with entering the global market. As an American brand that touted American sports (i.e. basketball), they quickly realised that in order to succeed in Europe, they would need to change its entrance strategy. With market research, Nike discovered an opportunity - that no other sports brand in the market 'owned' the emotion of sports as their unique selling point. It was the highest common factor within sports; the products and benefits were least important in their campaign. From then on, Nike's image has been re-focused and global success followed. 

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Paul Simons (Paul Simons Consulting) with WBS Alumni

Mr. Simons furthered enlightened the audience with success stories of Sony Playstation and Virgin Atlantic airlines. Sony used the fringes (i.e. clubs and nightspots) to boost their image through word of mouth and used the word 'Power' to describe Playstation in their campaigns. Virgin Atlantic embraced their identity, re-targeted their customers as the rock&roll businessman, and developed product superiority.  Mr. Simons left the audience with the following quote:


"Reasonable men attempt to adapt themselves to the world, unreasonable men attempt to adapt the world to themselves. Progress is in the hand of unreasonable men" - George Bernard Shaw.


Adding on to the theme of emotional branding was Crispin Reed. His speech was focused on Strategy and Creativity of branding. Mr. Reed described branding as a psychological experience where marketers can tap into simple human emotions when building a competitive advantage. He affirms that marketers must tell their brand story well in order to maximise consumers attention. Galaxy chocolate was the best case practice he used to illustrate how emotions drive decisions. If you look at Galaxy advertising now - you will notice that they are targeting women and their emotions around having chocolate. 

(L-R) Crispin Reed, Hayley Millard, Griselda Zhou, Darrel Kofkin (GMN)

Mr. Reed continued with examples from Waitrose and its increase of Danish pastry sales during the recession, Guiness and its national pride identity, and Nintendo Wii - an agent that helps reduce Parkinson's disease effects. 


The evening ended with an opportunity for students to ask questions to the panel. Following the Q&A session, students, staff, special guests and speakers mingled over tasty appetizers. Overall, it was a successful evening and much insight was gained on the mystery and application of emotions and branding. 

Students enjoying the hors d'oeuvres

Students Networking

Words: Griselda Zhou