There have always been ads on Google Image search, but after revamping the whole tool in summer, Google offers a more visual way to advertise. There are Banners above the images search results. The Google Display Ads have now arrived to the UK and Mazda is the first one to test it.
The new method offers the possibility to talk to consumers in all stage of the buying-cycle-process. Who of you has not Googled the image of something you were considering to buy?
The Google Ads are first trying to support a branding-effect and when a person later on enters a more precise request, Google uses this effect to lead the person to an online-shop.
In my opinion it is not sure that this strategy leads to a profit plus in all kinds of performance-oriented campaigns and for all shops. It is more likely for major players like amazon to benefit form this. What do you think? Please feel free to discuss this via commenting on the entry!
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