When I first saw this campaign I thought it was a nice creative idea but than I thought: Why is a (likely) expensive campaign for a womens' underwear label aiming at men? Okay Christmas is about to come and they sure want to get men to buy their girlfriends underwear but I really would like to know the ROI on this particular campaign.
'We wanted to bring some festive cheer and what better way than the Cup Size Choir,' said Sarah Hawkins, Marketing Director of La Senza. 'It's a sure start to the party season ahead!'
'The activity is aimed at men to help them with their Christmas shopping, but we hope that women will find it fun and engaging too.'
Either way, the spot got millions of clicks within a few days and there is a Website where people can play the "Cup Size Choir" and send it to their friends what can be engaging.
But in my opinion La Senza should be more careful with the message it is trying to bring across, since their core customers are women and many of us do not appreciate being reduced to this kind of things and presented as "toys".
Not to mention that this Campaign is da Doppelgänger from http://www.oooooouch.com by tanning cream brand Sundown. It shows that the idea can be presented less tacky and even funny. Also it is the original one. Shame on the Agency who did the La Senza Campaign!
What is your opinion?
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