Campaign to raise Awareness of Aids - Lady Gaga goes offline
The campaign is not only aiming to raise donations for "keep a child alive", but also wants to raise awareness of the fact that the disease leads to prejudices and social exclusion. To take a stand against this, many celebrities like Just Timberlake, Lady Gaga, Usher or Alicia Keyes shut down their entire social network accounts meaning twitter, facebook or myspace as long as it needs to raise $ 1 m for the foundation.
On December 1st they all said:
"I've sacrificed my digital life to help giving real life to millions of people being affected by HIV and Aids." In addition to this they all posed in a coffin for a photo shoot.
This party shocking campaign managed to rais already about $ 200,000 in two days and created a media buzz around the world
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