The MAMC Public Relations class was also lucky to have Camille Deeny from JWT attend a few weeks ago.
One extra thing Camille presented to us was JWT’s appraised campaign for First Direct.
One extra thing Camille presented to us was JWT’s appraised campaign for First Direct.
The First Direct “Tell us what you’re thinking” campaign first designed a forum to get their customers chatting to see what people have to say about First Direct banking, and look at how they really feel about the brand.
I could say more, but just take a look at this video to see how the initial concept was turned into something truly innovative, which became unlike any other campaign in the banking industry. Who can other consumers trust better than other satisfied First Direct customers? An absolutely genius idea.
I could say more, but just take a look at this video to see how the initial concept was turned into something truly innovative, which became unlike any other campaign in the banking industry. Who can other consumers trust better than other satisfied First Direct customers? An absolutely genius idea.
Hayley Millard
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